Evolution of logos by top 5 brands

Before the start of the logo designing, the designer makes notes that what thing needs to be considered and what needs to be extracted out. What trends will make it impeccable and what thing will make it collapse. Suppose if every second brand symbol you see is created in the same way as the previous one same (black and white) how discourage and dissuade will it be. At the same time, you will realize how boring the world we live in and it would be incredibly hard to differentiate one business from the next.

That’s why the brands must adapt to change from time to time and tells the same story uniquely and differently. Those are the things customer expects from the brand he is loyal to, as he loves to see something eccentric and ingenious. The best design can have intestinal-fortitude, but from time to time it remains with the brand for so long that it starts losing its charm and energy. That’s when businesses realize that they need to make some modifications or revolution to their logos. By looking at the below-given brand’s name and the motivation to change, we can see how they have inspired new fans and increase sales.

Dunkin Donuts (America Runs on Dunkin)

The most recent and surprising rebranding strategy was seen in early 2019 where the mouth-watering, saccharine and sickly pastry decided that they are not more Dunkin Donuts they are just the Dunkin but still, they are going to offer the donuts. After this news went public people freaked out and some were outraged, while others thought it was stupid.

Not just with their iconic identity (name), they also made sure to rebuild the symbol to show its range of products. Instead of visiting a website and to buy a logo directly, they asked the general public and the customers about their feedback and opinions. From this act, we can realize that how they take care of their customers. The final decision was made by Tony Weisman the Chief Marketing Officer (CMO). The idea was to give a completely fresh and to create a playful look to its new logo design. They believe the minimalist way is more watchful and easy to recognize by the customer.

Microsoft (Be What’s Next)

It’s hard to find a person that has not directly or indirectly engage with Microsoft in any way. In the era of technology and digitalization, the Microsoft logo is regarded as one of the most popular ones, and it has been displayed on thousands of PCs, websites, and software boxes. Considering its foundation in 1975, the Microsoft has been redesign and remodelled several times and mostly it was seen as text-based.

But in the year 1992, the Windows 3.1 was the first step towards the logo we are seeing nowadays. The computer software and consumer electronics company took a turn towards the tight and edgy design with a splash of colours.

McDonalds (“I’m Lovin’ It.”)

The famous fast-food chain restaurant McDonald’s decided to rebrand its logo in the year 2016. That’s not the first time they have decided to reshape it, earlier they have changed 10 times more than any brand you know. It was all started in the year 1940 when the brothers Maurice and Richard McDonald’s, who had opened a small restaurant, decided to design a symbol that can recognize their business.

Their latest rebranding strategy was the continuation of 2003 when the arches have given a cylinder (three-dimensional shape) with two round shapes at either end or two parallel lines connecting the round ends. And a little darkness was coming out from the letter “M”. Meantime, their most popular and aesthetic catchphrase “I’m lovin’ it” appeared in the McDonald logo, appeared in the lowercase letter.

Uber (Get there)

The popular and well-known ride-hailing, food delivery, and package delivery company Uber is also part of the list in recent rebranding. This company was well-established in 2009, but they are mostly known as the company with the most logo transformation and remodelling. They have transformed their symbol almost as many times as years it’s been in business.

Their first redesign was considered in 2012, where they design the famous and stylized “U”. The logo that we are seeing recently designed in February 2016 is simply the company’s name in white font against a black background. In between they have gone through several redesign processes, where a half-coin-looking image was severe criticism by the public after that they decided to stick with the straightforward template.

Toyota (Let’s Go Places)

The history of Toyota is totally different from any other brand because there logo was out as the result of a public competition at the same the two big giants Nissan and BMW were attaining the customer attention. They were earlier known as “Toyoda” and were having a blue and red, diamond-shaped symbol to recognize by general public.

Their second and last change was recorded in 1989 on the 50th anniversary of the company. Their fresh logo visioned three disassemble ovals matched together and according to the reports it took 5 years to get the final design. By looking to this logo it is just a simplistic logo but when we ask some designer they tells the hidden message that the Toyota logo hides. The 3 ovals are not just some random ovals as it denote the connection of the hearts of our customers and the heart of Toyota products.

Conclusion

To design or buy professional logo you have to undertake certain things that are necessary for your business. The most important is that it must adapt to change means it should have that space so we can give it a new shape but the impact on the customer remains the same.